As we close the chapter on Formpipe, we look to the future and the success of the Lasernet Group. We are proud to unveil our new brand that represents what we do: solving universal document challenges.
Our new logo embodies this mission. With the document at the heart of everything we do, it showcases our commitment to helping our customers: from the simplest to the most complex of document management challenges.
Our brand identity reflects the trust our customers feel after onboarding with us. We have seen time and time again that they stick with us as they build and optimize their global document programs. Our customers stay with us because they know that we can solve any of their challenges, and that our software always works. Two things we are incredibly proud of as an organization.
Our new branding is also flexible like Lasernet. While it’s refined and simple, this allows us to introduce our own stylistic accents or tailor the brand to fit the application. You will see different colors, orientations, displays – because like Lasernet – you can adapt our formatting to fit the needs of the information being displayed.
We chose a sans-serif font with a classical twist because we aren’t the newest technology out there – but we are constantly evolving to keep up with our customer and industry needs. We harness the power of our reliable platform while constantly improving to solve real world, customer challenges.
With a name like Lasernet, we had to embrace Laser Red. Beyond our signature color, we also have a series of complimentary secondary colors that highlight and contrast each other, adding dimension, flexibility, and timeless style to our brand identity.
We are incredibly proud of our new brand identity and what it symbolizes. Here’s to our relentless focus on documents and delivering value to our customers.
If there are any questions, please reach out to Lexi Rice, VP Marketing for Lasernet Group by filling out the form below. For investor relations related information, please visit our Investor Relations website.